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Tira is the latest omnichannel beauty retail platform that offers beauty enthusiasts a seamless and personalized shopping experience with an exclusive and personalized customer experience. Tira tribute to the goddess Rati, who symbolizes love, passion, and beauty. The objective is to break down barriers in the beauty industry and make beauty accessible to consumers in all segments by breaking down barriers, and the main vision is to be the leading beauty destination for accessible yet aspirational beauty.