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Welcome to the world of ONLY, where we embrace the magic of the possibilities within everyday life. That is our philosophy: ONLY is about you, and ONLY you. An amalgamation of western fashion-forward styles, high quality, and great value is what makes ONLY truly unique. Each style is created with this special feeling, which resonates with the self-confidence, style, and carefree attitude of the style-conscious millennial. We started operations in 1995 in Denmark and forayed into the Indian market with the launch of the first store in Mumbai in 2010.